we look for the 'BIG idea' which is clutter-breaking and extendable to ANY platform. we are not exclusively digital. once the 'idea' rocks taking it to tv, print, radio, ooh and other screens is an inherent part of the marketing strategy.

we are a full-service digital and mobile marketing company and consummate communication strategists. we are leaders in delivering end to end digital marketing campaigns and pioneers in design, development and technology. we work across brands, media owners, advertisers, publishers, aggregators, content providers and operators. we use online and mobile solutions to offer reach and local targeting along with an understanding of user groups.

we are borderline film buffs and engage 'tribes' using social media. Unpaid media, online reputation management tools and engagement models. we also do brand sponsorships and co-branding using digital properties and offer unique merchandising for brand promotion.

we pride ourselves on 'community management' and are shameless Indian adaptors of the international 'Online Community Manager' model:

Source From : http://blogs.zdnet..com/Hinchcliffe

we offer the following solutions :

• digital rights management
• content monetization
• digital OOH
• simulcasting of events
• community management
• social gaming
• innovative media planning
• social gaming ad serving
• social media video production
• brand communication strategy
• augmented reality
• 3d print and web development
• social media campaign design and development
• co-sponsorships and merchandising
• creative services
• website development
• technology solutions
• mobile marketing
• wap and sms
• mobile platform development
• media planning
• online pr
• support and analytics
• tracking tools
• customized solutions
• simulcasting events
• seo
• sem

in the beginning, everybody advertised on print, tv, radio and outdoor and then came along the internet.

they asked for a page for themselves. Then they wanted more pages for themselves, and their cats and dogs as well. Soon even companies had pages and more pages (called sites) which people used to visit, so other companies wanted to advertise on them. Very soon there were so many pages and sites that it was difficult to keep track of them and they had to search for the ones they wanted.

as they were searching for what they wanted, people wanted to help they get exactly what they wanted while searching by making sure their site would show up in the search. Since everyone was doing that, they then wanted to ensure that users get to know about their site by showing ads alongside the search results. Soon everybody was searching and clicking and everybody was happy. All those who were happy wanted to tell others about their happiness on the internet and otherwise, so they decided to write about it. This seemed to be a good way to tell everyone about the things that made you happy, and sad, emphatic, depressed, troubled and what not. They also wrote about their experiences and others seemed to listen and respond to what they could relate to. They also wrote about their experiences with products and services, which made the manufacturers and service providers wake up and want to know what people were writing about. In between all this, users were coming across all sorts of things they liked and loved, and they wanted to tell everyone they knew about the things they loved so now everyone wanted to have something which people would love and tell others about. Since we just couldn't give up the whole society thing, and frankly it really was so difficult keeping in touch with everybody, communities were formed where you, me and everyone we know were present and were telling others what we were up to.

all this while, when everything was happening on the internet which people accessed through their PC's. Macs, & Laptops, mobile phones had transformed from simple communication devices to entertainment and information platforms. Whenever they were not talking or texting, they were playing games, listening to music and watching videos. And then they started surfing the web, downloading applications and subscribing to services. So now, everybody wants a page for themselves which can be accessed on a mobile device.

now that brings us to the question, are you ready for new age advertising?

we have a very strong research division which along with capturing 'buzz', awareness, engagement and intent to spend also predicts 'Brand Fits'.

we are the only company in the country which puts science behind bringing content (movies, tv, reality, ads, ugc, videos etc) and brands together. we have a index which does this analysis and also calculates ROI, BOR and long term associations exploiting long tail of digital content.

we like to go beyond banner ads and large publishers, ad networks and the 'usual suspects'

we have an interesting 'media mix' with a twist:

we have two divisions :

brand solutions :

movie marketing :

we want to hear from you. get in touch with us now!